Saturday, 26 August 2017
Wednesday, 16 August 2017
Production Diary 4
After looking over the different narrative theories we have decided that we want our music video to be as inclusive and equal as possible, this involves going against the male gaze theory suggested by Mulvey and taking on other theories such John Bergers 'Ways of Seeing' theory creating our characters and artist strong and indapendent.
Additionally we have decided that we want our music video to have a clear connection between the lyrics of the song and the visuals we will create there for having it be a narrative based music video in order to really capture what the song is trying to represent, while keeping the audience entertained and content.
Monday, 14 August 2017
Sunday, 13 August 2017
Saturday, 12 August 2017
Goodwin's Analysis of Music Videos
I created a Prezi Next going in depth explaining Goodwins Analysis of music videos.
However, it is unable to be embedded into my blog so the link is here; https://prezi.com/p/jbko01jeevqc/
Friday, 11 August 2017
Final Music Video Choice
The original 'Build A Boat' video was taken down by the creator so this is the lip sync I created of the song.
After looking long and hard at all the other songs and ideas that we had came up with, we decided on Build A Boat by Maisie Peters.
After looking long and hard at all the other songs and ideas that we had came up with, we decided on Build A Boat by Maisie Peters.
As a pair both Kirsty and I believe tjhat the idea we have for this video was the strongest out of all. We also felt that we could incorporate the a lot more intresting and new techniques in this video.
Personally I felt that Build A Boat has a lot to work with. There is so much imagery and description involved in the lyrics making it a very strong final decision for our music video.
Thursday, 10 August 2017
Production Diary 3
Generally the target audience questionnaire was really helpful in understanding what people want to see in our music video. This is something that we struggled with last year so made sure to do this time round and have a big focus on making sure that we ask all the questions that we wanted to.
Additionally we have been able to adapt our initial pitch in order for our target audience to enjoy the product more, however there was not much that we needed to change drastically.
So far I am very happy with the progress that I have made so far with the research element. Next I am going to look into different theories and theorists that I would like to incorporate or challenge in the music video.
Wednesday, 9 August 2017
Focus Group - Initial ideas
This focus group was very helpful with allowing Kirsty and myself make some decisions that we were stuck on.
We asked them if they about who we should consider for our casting, they decided that we should consider Robyn - because of her unique style and that her personality shines through in her lip syncing, Mia - because she is extremely confident and draws attention to herself and also Ella - As she was very good at lip syncing and her unique and funny personality really shone through.
We also asked about what we should do for our locations and what they believe links to childhood, they decided on places like childhood homes, beaches and rivers/docks.
Another question was about what institution name they believe is the best that we have come up with. They decided on the two names of 'BeBop Happy' (because it links to a well known phrase) and 'Melody Music' (because it is nice alliteration) as the two best ones.
As Kirsty and myself were struggling with making a decision of what we should name our artist we asked our focus group what they prefer. They narrowed it down to three names 'Maisie', 'Robyn Murphy' and 'Robyn'.
Although we had already decided on the style we want for our artist we still asked what they thought would be the best style for her. They said things like casual clothing, bohemian and lots of denim.
Finally we asked then about our institution logo design wondering what typical images they would see on a music logo and what colours. The group said that the images they would expect to see are birds (linking with Robyn's name) and music notes (linking with music). They also decided that pastil colours are what they would expect to see in our logo.
Overall this focus group really helped us understand more about our decisions for our institution and artist.
Tuesday, 8 August 2017
Audience Questionnaire - Results
These are the results from our target audience questionnaire. I have learnt so much about our target audience and what our target audience would like to see in our music video.
1.
What gender are you?
Answered 29, Skipped 0, Response Total 29
| Answer Choice | Selections | % All Question Responses | % All Survey Responses |
|---|---|---|---|
| Female | 16 | 55.17% | 55.17% |
| Male | 12 | 41.38% | 41.38% |
| Other | 1 | 3.45% | 3.45% |
2.
How old are you?
Answered 29, Skipped 0, Response Total 29
| Answer Choice | Selections | % All Question Responses | % All Survey Responses |
|---|---|---|---|
Under 16
| 5 | 17.24% | 17.24% |
| 16-18 | 21 | 72.41% | 72.41% |
| 19-21 | |||
| 22-27 | |||
| 28-30 | 1 | 3.45% | 3.45% |
| 31+ | 2 | 6.90% | 6.90% |
3.
What colours would you expect to see in an indie music video?
Answered 29, Skipped 0, Response Total 29
| Answer Choice | Selections | % All Question Responses | % All Survey Responses |
|---|---|---|---|
| Light Blue | 16 | 55.17% | 55.17% |
| Dark Blue | 9 | 31.03% | 31.03% |
| Navy | 7 | 24.14% | 24.14% |
| Red | 13 | 44.83% | 44.83% |
| Yellow | 12 | 41.38% | 41.38% |
| Pink | 14 | 48.28% | 48.28% |
| Green | 11 | 37.93% | 37.93% |
Orange
| 10 | 34.48% | 34.48% |
| Purple | 14 | 48.28% | 48.28% |
| Brown | 2 | 6.90% | 6.90% |
| Black | 16 | 55.17% | 55.17% |
| White | 16 | 55.17% | 55.17% |
4.
Do you have a favourite indie music video? If so, state this:
Answered 20
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Export (Excel)
| No. | Text Response |
|---|---|
| 1 | Nope |
| 2 | My Kind of Woman, Mac DeMarco |
| 3 | Drugs By Eden |
| 4 | Nope |
| 5 | D.N.A |
| 6 | paradise by coldplay |
| 7 | No |
| 8 | ONE of my favourites is the hellcat spangled shalalala by arctic monkeys :) |
| 9 | Mumford and sons believe |
| 10 | I'm not really sure on a definitive definition but I'll say "Am I Wrong" - Nico & Vinz |
5.
Why do you like this music video?
Answered 18
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| No. | Text Response |
|---|---|
| 1 | N/A |
| 2 | Alludes to David Lynch's Blue Velvet. It has a cool non-stop camera roll thingy |
| 3 | I like this music video because it presents everything that i think an indie music video should have. There is a beautiful heartbreaking narrative that is clearly shown to the audience through the eyes of the main character. I feel that the shots are beautiful and the overall quality of the video and song are impeccable. In addition the sing and the Video like very well together making this videos one of my favourites. |
| 4 | It's got a good message and the narrative is loosely linked to the lyrics |
| 5 | i like the use of drawn signs and story line |
| 6 | I don't have a favourite indie music video. |
| 7 | it makes really good use of landscape shots, filters, colour correction etc and is a bit experimental in its use of this. i really like how it gives you an insight into the experience of being in the band and on tour and it makes you feel closer to the band in seeing behind the scenes shots of them that don't seem really staged or contrived/seem authentic. the way the shots are put together go well with the music too without seeming too timed or planned. i however don't like the sexualised images of the woman as it seems a bit weird next to shots of the band - kind of like a comment about groupies or being able to get girls if you're famous which just seems a bit creepy to me. if the video had stuck to shots of the band and fans it would have been perfect |
| 8 | It is completely different to the typical music video that is presented it defies all typical conventions . |
| 9 | The simplicity of shots, looks really natural and focuses on letting the song do the talking |
| 10 | The music video has a good story line which relates directly to the lyrics in the song. It is like you are watching a film condensed into 4 and a half minutes. |
6.
What lighting would you expect to see in an indie music video?
Answered 29, Skipped 0, Response Total 29
| Answer Choice | Selections | % All Question Responses | % All Survey Responses |
|---|---|---|---|
| High Key Lighting | 3 | 10.34% | 10.34% |
| Low Key Lighting | 4 | 13.79% | 13.79% |
| Mixture of both High Key and Low Key Lighting | 16 | 55.17% | 55.17% |
| Extreme Contrast of Lighting in a Single Shot | 6 | 20.69% | 20.69% |
7.
Would you expect an indie music video to be / have elements of:
Answered 29, Skipped 0, Response Total 29
| Answer Choice | Selections | % All Question Responses | % All Survey Responses |
|---|---|---|---|
| Narrative | 12 | 41.38% | 41.38% |
| Experimental | 9 | 31.03% | 31.03% |
| Performance | 8 | 27.59% | 27.59% |
8.
Would you expect to see the artist in an indie music video?
Answered 29, Skipped 0, Response Total 29
| Answer Choice | Selections | % All Question Responses | % All Survey Responses |
|---|---|---|---|
| Yes | 23 | 79.31% | 79.31% |
| No | 6 | 20.69% | 20.69% |
9.
What costumes would you expect the actors/artists to wear in an indie music video? (from most likely to least likely)
Answered 28, Skipped 1, Response Total 29
(selections, % among question responses, % among all responses)
(selections, % among question responses, % among all responses)
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | Mean, Median, Mode | |
|---|---|---|---|---|---|---|---|---|---|
| Smart/Glamorous | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 2, 7.14%, 6.90% | 3, 10.71%, 10.34% | 5, 17.86%, 17.24% | 3, 10.71%, 10.34% | 5, 17.86%, 17.24% | 5.60, 6, 6 | |
| Hipster/Arty | 13, 46.43%, 44.83% | 7, 25.00%, 24.14% | 3, 10.71%, 10.34% | 1, 3.57%, 3.45% | 1.67, 1, 1 | ||||
| Hippie/Bohemian | 8, 28.57%, 27.59% | 7, 25.00%, 24.14% | 4, 14.29%, 13.79% | 1, 3.57%, 3.45% | 2, 7.14%, 6.90% | 2, 7.14%, 6.90% | 1, 3.57%, 3.45% | 2.72, 2, 1 | |
| Cute/Romantic | 1, 3.57%, 3.45% | 3, 10.71%, 10.34% | 4, 14.29%, 13.79% | 4, 14.29%, 13.79% | 7, 25.00%, 24.14% | 1, 3.57%, 3.45% | 2, 7.14%, 6.90% | 4.09, 4, 5 | |
| Sexy/Revealing | 1, 3.57%, 3.45% | 4, 14.29%, 13.79% | 1, 3.57%, 3.45% | 5, 17.86%, 17.24% | 3, 10.71%, 10.34% | 3, 10.71%, 10.34% | 3, 10.71%, 10.34% | 5.30, 5, 5 | |
| Western/Folk | 2, 7.14%, 6.90% | 1, 3.57%, 3.45% | 2, 7.14%, 6.90% | 3, 10.71%, 10.34% | 1, 3.57%, 3.45% | 3, 10.71%, 10.34% | 4, 14.29%, 13.79% | 6, 21.43%, 20.69% | 5.50, 6, 8 |
| Punk/Emo | 3, 10.71%, 10.34% | 4, 14.29%, 13.79% | 3, 10.71%, 10.34% | 2, 7.14%, 6.90% | 2, 7.14%, 6.90% | 2, 7.14%, 6.90% | 3, 10.71%, 10.34% | 2, 7.14%, 6.90% | 4.14, 4, 2 |
| Tomboy | 2, 7.14%, 6.90% | 1, 3.57%, 3.45% | 7, 25.00%, 24.14% | 2, 7.14%, 6.90% | 3, 10.71%, 10.34% | 4, 14.29%, 13.79% | 2, 7.14%, 6.90% | 5.10, 5, 4 |
10.
Do you expect to see dancing in an indie music video?
Answered 29, Skipped 0, Response Total 29
| Answer Choice | Selections | % All Question Responses | % All Survey Responses |
|---|---|---|---|
| Yes | 12 | 41.38% | 41.38% |
| No | 17 | 58.62% | 58.62% |
11.
What effects would you like to see in an indie music video?
Answered 28, Skipped 1, Response Total 29
(selections, % among question responses, % among all responses)
(selections, % among question responses, % among all responses)
| Used Throughout | Used A Lot | Used Occasionally | Rarely Used | Never Used | |
|---|---|---|---|---|---|
| Green Screen | 1, 3.57%, 3.45% | 7, 25.00%, 24.14% | 11, 39.29%, 37.93% | 9, 32.14%, 31.03% | |
| Colour Correction | 4, 14.29%, 13.79% | 9, 32.14%, 31.03% | 9, 32.14%, 31.03% | 5, 17.86%, 17.24% | |
| Use of Filters | 1, 3.57%, 3.45% | 15, 53.57%, 51.72% | 5, 17.86%, 17.24% | 6, 21.43%, 20.69% | |
| Slow Motion | 1, 3.57%, 3.45% | 9, 32.14%, 31.03% | 13, 46.43%, 44.83% | 5, 17.86%, 17.24% | |
| Fast Motion | 5, 17.86%, 17.24% | 14, 50.00%, 48.28% | 8, 28.57%, 27.59% | ||
| Doodle Animation | 1, 3.57%, 3.45% | 8, 28.57%, 27.59% | 10, 35.71%, 34.48% | 8, 28.57%, 27.59% | 1, 3.57%, 3.45% |
| Lyrics on Screen | 5, 17.86%, 17.24% | 3, 10.71%, 10.34% | 4, 14.29%, 13.79% | 10, 35.71%, 34.48% | 6, 21.43%, 20.69% |
12.
What do you think of dialogue during a music video? Examples of this can be seen in Kesha - Praying, Taylor Swift - I Knew You Were Trouble, and Sabrina Carpenter - Why.
Answered 29, Skipped 0, Response Total 29
| Answer Choice | Selections | % All Question Responses | % All Survey Responses |
|---|---|---|---|
I love it
| 4 | 13.79% | 13.79% |
I like it
| 6 | 20.69% | 20.69% |
| I think it's okay | 11 | 37.93% | 37.93% |
| I don't like it | 6 | 20.69% | 20.69% |
| I hate it | 2 | 6.90% | 6.90% |
13.
Why do you (not) like this feature?
Answered 21
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| No. | Text Response |
|---|---|
| 1 | It doesn’t bother me too much, Although it can be a bit more engaging |
| 2 | Trying to hard |
| 3 | It adds interest to the video and can explain the video's purpose/suit the theme |
| 4 | I like this feature as it brings a level of uniqueness to the video making me more intrigued to watch it/carry on watching it. In addition it adds another level to the narrative of the story making the whole thing make more sense. |
| 5 | It's cool |
| 6 | its not bad but i'd rather with out it |
| 7 | Because it stops me from making my own interpretation of the music video and/or will confused. |
| 8 | I have no real opinion on it |
| 9 | sometimes it's just annoying because you want to hear the song straight away and not have to sit through dialogue or skip forwards. it is cool sometimes if it fits in with an interesting or original plot in the music video that relates to the song. if it's unrelated or a bit weird it can be off-putting |
| 10 | It takes away from he narrative presented for the audience. |
14.
What type of locations would you associate with growing up?
Answered 28, Skipped 1, Response Total 29
(selections, % among question responses, % among all responses)
(selections, % among question responses, % among all responses)
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | Mean, Median, Mode | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Park | 5, 17.86%, 17.24% | 5, 17.86%, 17.24% | 2, 7.14%, 6.90% | 3, 10.71%, 10.34% | 1, 3.57%, 3.45% | 2, 7.14%, 6.90% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 5.38, 3.5, 1 | |||||||
| School | 5, 17.86%, 17.24% | 6, 21.43%, 20.69% | 4, 14.29%, 13.79% | 5, 17.86%, 17.24% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 3.64, 3, 2 | ||||||||||
| Home | 6, 21.43%, 20.69% | 4, 14.29%, 13.79% | 3, 10.71%, 10.34% | 4, 14.29%, 13.79% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 3.96, 3, 1 | |||||||||
| Garden | 4, 14.29%, 13.79% | 2, 7.14%, 6.90% | 3, 10.71%, 10.34% | 2, 7.14%, 6.90% | 3, 10.71%, 10.34% | 1, 3.57%, 3.45% | 2, 7.14%, 6.90% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 8.58, 8, 3 | ||||||||||
| Forest | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 3, 10.71%, 10.34% | 2, 7.14%, 6.90% | 2, 7.14%, 6.90% | 1, 3.57%, 3.45% | 2, 7.14%, 6.90% | 2, 7.14%, 6.90% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 8.67, 7.5, 5 | |||||||
| Den | 2, 7.14%, 6.90% | 3, 10.71%, 10.34% | 1, 3.57%, 3.45% | 2, 7.14%, 6.90% | 2, 7.14%, 6.90% | 2, 7.14%, 6.90% | 1, 3.57%, 3.45% | 2, 7.14%, 6.90% | 1, 3.57%, 3.45% | 7.81, 7.5, 3 | ||||||||||
| Treehouse | 4, 14.29%, 13.79% | 3, 10.71%, 10.34% | 1, 3.57%, 3.45% | 4, 14.29%, 13.79% | 1, 3.57%, 3.45% | 2, 7.14%, 6.90% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 5.21, 4, 1 | |||||||||
| Bedroom | 1, 3.57%, 3.45% | 3, 10.71%, 10.34% | 5, 17.86%, 17.24% | 2, 7.14%, 6.90% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 6.42, 5, 3 | |||||||
| Beach | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 2, 7.14%, 6.90% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 3, 10.71%, 10.34% | 2, 7.14%, 6.90% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 10.67, 12, 13 | ||||||||
| Nan & Grandad's House | 2, 7.14%, 6.90% | 1, 3.57%, 3.45% | 4, 14.29%, 13.79% | 2, 7.14%, 6.90% | 2, 7.14%, 6.90% | 3, 10.71%, 10.34% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 3, 10.71%, 10.34% | 1, 3.57%, 3.45% | 8.23, 7.5, 5 | |||||||
| Wendy-house | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 2, 7.14%, 6.90% | 1, 3.57%, 3.45% | 2, 7.14%, 6.90% | 1, 3.57%, 3.45% | 2, 7.14%, 6.90% | 2, 7.14%, 6.90% | 1, 3.57%, 3.45% | 9.38, 8, 5 | ||||||||||
| Museums | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 2, 7.14%, 6.90% | 2, 7.14%, 6.90% | 2, 7.14%, 6.90% | 2, 7.14%, 6.90% | 13.53, 16, 16 | ||||||||
| Restaurants with Colouring-In Books | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 2, 7.14%, 6.90% | 3, 10.71%, 10.34% | 2, 7.14%, 6.90% | 1, 3.57%, 3.45% | 2, 7.14%, 6.90% | 2, 7.14%, 6.90% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 11.29, 11, 9 | ||||||||
| Birthday Parties | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 4, 14.29%, 13.79% | 5, 17.86%, 17.24% | 1, 3.57%, 3.45% | 3, 10.71%, 10.34% | 3, 10.71%, 10.34% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 8.19, 6, 6 | |||||||||
| School Disco | 2, 7.14%, 6.90% | 2, 7.14%, 6.90% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 5, 17.86%, 17.24% | 3, 10.71%, 10.34% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 10.59, 12, 12 | ||||||||||
| Church | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 2, 7.14%, 6.90% | 5, 17.86%, 17.24% | 15.67, 18, 19 | ||||||||||||
| Camping | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 2, 7.14%, 6.90% | 3, 10.71%, 10.34% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 11.57, 13, 15 | ||||||||
| Youth Club | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 2, 7.14%, 6.90% | 1, 3.57%, 3.45% | 2, 7.14%, 6.90% | 1, 3.57%, 3.45% | 3, 10.71%, 10.34% | 10.67, 10, 18 | ||||||||
| Playground | 2, 7.14%, 6.90% | 4, 14.29%, 13.79% | 1, 3.57%, 3.45% | 5, 17.86%, 17.24% | 1, 3.57%, 3.45% | 2, 7.14%, 6.90% | 3, 10.71%, 10.34% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 1, 3.57%, 3.45% | 6.64, 5, 5 |
(LINK FOR QUESTIONNAIRE RESULTS - https://www.allcounted.com/share?view=summary&cid=kt4b72x2ibpv0 )
After looking over the results we were able to come to a decision on some of the ideas that we did not have much of an opinion on and also confirm some choices that we had already made.
One example of this is that people chose mostly the colours light blue, purple and pink which we decide will be the colour scheme for our video and ancillary products.
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