Note To Moderator

Yoli Wallbanks
Vandidate Number: 1232
Video: Build a Boat
Artist: Robyn

Welcome to my advanced portfolio Media blog. These 100+ blog post document the research, planning, production, post-production and evaluation process of making our music video, 'Build a Boat'. 
I worked in a pair with Kirsty (http://kirstyalevelmediabchs.blogspot.co.uk).
I have thoroughly enjoyed this coursework and have worked very hard as a result of that, I hope this is appreciated. Thank you and enjoy.

Evaluation Question Four

Evaluation Question Three

Evaluation Question Two

Created using Visme. Free Online Presentation Software.

Evaluation Question One

Evaluation Question One by Yolanda Wallbanks

Advert - Final Draft

This is our final advert design, I created this and am very proud of how far I have come with my photo shopping skills, considering at the start of the process I felt like just giving up due to how much I hated working with PhotoShop.

Again the thing I love the most about what I created is the synergy. Although seemingly subtle it has a very big impact on what we have created. The little fish doodles make the product seem very sweet and, as fitting with our other products, very much resonating with childhood as well as the font we have used for Robyn's name and the title which are the same as the digipak as well as the purply tones of the image that is very similar to the other image that we used for the front cover of our digipak.

Once again I am very happy with the product I have created and feel that I have not only gained new and important Photoshop skills but also gained more knowledge about persistence.

Digipak - Final Draft

This is the final design that Kirsty and I created. We are so very proud of the work that we have created and feel that we have excelled our own expectations when it comes to the digipak. 

I feel that we have done very well in all the aspects of this and I do not believe that there is much more that Kirsty or i could have improved. This was a joint effort from the both of us, where Kirsty edited the pictures then I created all the add on's and made it come together to look even more beautiful and like a proper digipak. My favourite part about this product is the synergy that we have upheld in this, using things like the little sweet doodle's in one of the fold out sections and  the colour scheme that really presents the colours we have chosen to have throughout our products of Pastel pink, purple and blue as well as just the choice of our front cover which we have used in all of our products. 

Over all I am overwhelmingly proud with what we have created.

Music Video - Final Draft

For the final draft Kirsty decided that we must add doodles even if they are not the original ones we wanted. She only really added the effect in the home-video shots and I think it is brilliant and sweet, emphasising a childlike imagination.





She also included a small heart at the end, with the present day Arthur and Robyn which is just perfect and made the video feel complete. I am so proud with what Kirsty and I have produced and how far we have progressed since our first draft.

Music Video - Final Draft (Focus Group - 2)

The feedback we got from this final focus group was extremely positive. They all really enjoyed it and could not pick out anything that they felt needed to be changed or altered. They were also a lot more specific with what they liked than the last group and I feel like they genuinely enjoyed the music video.

This gave Kirsty and I the confidence to decide that this was our final draft and that we did not have to do anymore editing, I think the focus groups we have done have been very beneficial throughout the editing process and our music video would not be as good as it is if we did not consult them.

Music Video - Final Draft (Focus Group - 1)

In this focus group they all appeared to really enjoy the music video giving some feedback on what they really liked.

However, possible due to the loud environment they did not give us much feedback on what they liked or disliked - this caused Kirsty and I to feel unconfident with what we had produced so decided to film another one later that day. 

Digipak - Final Draft (Edit)

The first thing I decided to do was put in the song list for the album, I did this in the back cover and in order to make the writing visible I had to blur the the background (but not Robyn and Arthur) - this was rather easy and with guidance from YouTube tutorials and a little bit of Kirsty I was able to get this done (however it did not make the text easier to read so I had to come back to it later). 
I then moved in to Robyn's name and the text, I already used a font I really liked on my tour poster so decided to use that, enhancing the synergy, I also made it the same colours as well. 
I then went back to the back cover and tried to change the colour of the image in order for the text to be readable, but there was nothing that I liked so went against it (coming back to the problem later).
After that I put two different lyrics from our song 'Build a Boat' in the top left and right images, the left one saying 'and the building up the beautiful we'll be' and the right one saying 'what if we grow up without really growing down?', I feel the two of these fir with the images really well as the growing down one was with the children and the 'up' one was with the teenagers showing the beauty of their ageing and that they are growing together. 
Then it was into the CD. I honestly had no idea of what to do for this and came up with a few idea like having little fishes going on it or having the 'R+A=4EVA' on it like I did with my digipak idea but neither of these felt right. I then found an image of grass that looked similar to the one Robyn is laying on in he front cover and put the YOUTH lettering that Kirsty created over it, I was very happy with this in the end and Kirsty agreed that it was very good. 
I felt that i was nearly finished but then remembered that I needed to put in the fish. I tried to copy and paste the one that I made but it did not work so I made each one individually which I think added a uniqueness to each one. 
Finally I went back to the back cover, I decided to try the purple tint and see if I could get it to work (which I had failed to do with Photoshop previously). In the end after a playing around with it for a bit I landed on something that I was really happy with and then I finished the digipak.

Music Video - Draft Five

Kirsty and I added in the lip-syncing at the beginning and began to feel like this was our final draft, we watched it again and again to see if there was anything we should consider changing or but at the moment we can not pick up on anything.

Digipak - Kirsty's Digipak (Comparison)

Both Kirsty and I have created a Digipak (kirsty more recently than mine) and I already knew before I looked at hers that it would be better than mine as she spent a lot more time than I. 

My first thoughts of this digipak was that I loves the images, Kirsty and I selected the images together but she edited them giving them a vintage effect which I absolutely love. However, I also thought that even though the product is brilliant and vibrant, there is not added text which is a problem and needs to be altered, there is also no CD which also needs to be added.

So the decision to use Kirsty's digipak or my digipak was very obvious as her is genuinely a much better quality than mine but I decided that there was a lot that needed to be added before it is finished as have decided that I will do the final part of editing in order for it to be finished and of a good standard.