Generally the target audience questionnaire was really helpful in understanding what people want to see in our music video. This is something that we struggled with last year so made sure to do this time round and have a big focus on making sure that we ask all the questions that we wanted to.
Additionally we have been able to adapt our initial pitch in order for our target audience to enjoy the product more, however there was not much that we needed to change drastically.
So far I am very happy with the progress that I have made so far with the research element. Next I am going to look into different theories and theorists that I would like to incorporate or challenge in the music video.
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