This focus group was very helpful with allowing Kirsty and myself make some decisions that we were stuck on.
We asked them if they about who we should consider for our casting, they decided that we should consider Robyn - because of her unique style and that her personality shines through in her lip syncing, Mia - because she is extremely confident and draws attention to herself and also Ella - As she was very good at lip syncing and her unique and funny personality really shone through.
We also asked about what we should do for our locations and what they believe links to childhood, they decided on places like childhood homes, beaches and rivers/docks.
Another question was about what institution name they believe is the best that we have come up with. They decided on the two names of 'BeBop Happy' (because it links to a well known phrase) and 'Melody Music' (because it is nice alliteration) as the two best ones.
As Kirsty and myself were struggling with making a decision of what we should name our artist we asked our focus group what they prefer. They narrowed it down to three names 'Maisie', 'Robyn Murphy' and 'Robyn'.
Although we had already decided on the style we want for our artist we still asked what they thought would be the best style for her. They said things like casual clothing, bohemian and lots of denim.
Finally we asked then about our institution logo design wondering what typical images they would see on a music logo and what colours. The group said that the images they would expect to see are birds (linking with Robyn's name) and music notes (linking with music). They also decided that pastil colours are what they would expect to see in our logo.
Overall this focus group really helped us understand more about our decisions for our institution and artist.
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