Social media is one of the main ways people can communicate and publicize their product for free. We decided that we should utilize this marketing tool so we made Robyn a professional Instagram page. Here we post pictures from the shoot and the music video and she promotes her album, music video and single 'Build a Boat'.
Even though we wanted to keep the page professional, we felt that in keeping with Robyn's personality we decided that her main feed should focus on publicity however, her stories could be used for whatever she pleases. This makes the audience feel they know her better and are somehow closer to her as they are able to see bits of her every day life and see that they are very similar to her in many different ways.
Also on social media we were able to gain lots of different types of feedback from a whole array of different people, not just our enclosed focus group, and although we should still focus on what our target audience want to see it is still a good idea to keep a wider audience in mind when making certain decisions.
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